Parag Parikh Financial Advisory Services Ltd. (PPFAS)

Parag Parikh Financial Advisory Services Limited (PPFAS) is a boutique investment advisory firm founded in 1992 by the late stock market veteran Mr. Parag Parikh, with its registered office at Nariman Point, Mumbai, Maharashtra. Originally incorporated to provide advisory and transaction services on the Bombay Stock Exchange, PPFAS later extended its presence to the National Stock Exchange. In 1996, it was among India's first firms to secure a SEBI-registered Portfolio Management Services (PMS) license (Registration No. INP000000241). It runs the 'Cognito' discretionary PMS scheme for equity investments (not accepting new clients currently) and a Multi-Asset Non-Discretionary Strategy. PPFAS is the sponsor of PPFAS Mutual Fund (PPFAS AMC), which launched its first scheme in May 2013. PPFAS AMC's Assets Under Management (AUM) crossed ₹35,477 crore in March 2023, rose to ₹68,453 crore in March 2024, and surpassed ₹1 lakh crore in May 2025. The flagship Parag Parikh Flexi Cap Fund completed 12 years of operations in May 2025. The company's investment philosophy is rooted in value investing and behavioral finance principles, prioritizing ethical, long-term wealth creation over short-term returns. PPFAS serves mutual fund houses, financial institutions, banks, corporate clients, and individual investors. PPFAS AMC holds an ISO 27001 certification and recently received SEBI approval for two new GIFT City-based international fund offerings.